READY FOR LAUNCH

The website pages are built, the sales team is trained, the flyers are created and the program is ready to be rolled out.
The go-to-market strategy needs to treat the financing program as a new product with a proactive approach focused on
“Customer Awareness”. It can not solely rely on the salespeople to discuss the program with customers as they may
not be fully comfortable with the new financing product. The formal launch should include;
– Press Release
– Social Media posts
– Flyers for electronic distribution and hard copies for in-store marketing and trade shows
– Include “financing available” options on every quote issued to a customer
– A Special Financing Promotion tied to the kickoff

Proposals

Including financing information and options on every sales quote raises critical customer awareness and takes the pressure off of the salesperson.

MONTHLY FOLLOW UP

We recommend monthly calls for the first six months after the launch, with the sales and marketing teams of both
companies. The purpose of these calls is to:
– Ensure the marketing strategy is on the right path,
– Confirm the ongoing training is sufficient,
– Review the monthly reports to determine if we’re on track to hit the established goals,
– Discuss any upcoming trade shows/events that need to be supported
– Updates on any sales incentive programs in place

After the first six months, assuming everything is on track, these call move to quarterly meetings.