Including a highly visible, easy to find, “Financing” page our your website is critical for several reasons:
– Customer awareness that financing is an option. This makes your products “affordable” and your company easy to
buy from
– Provides a landing page for social media campaigns that include “financing available”
– Salespeople can point customers to the page if they have questions about financing. This way they don’t have to be
the finance expert and be asked questions they aren’t comfortable answering.
– It’s important the page is easy to see and they don’t have to dig for it or scroll all the way to the bottom of a page to
know this is an option. The more prominent it is, the more impactful the financing program will be.

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