Before any press release and social media launch for the new program, the salespeople and dealer channel (if
applicable) need to be trained on the program, the process, and where to point interested customers. There are
various methods for conducting the training, and whether done in person or virtually, we found the vendor’s
participation in the presentation is valuable in providing both a formal endorsement and a bridge between the
company and Quail.

Below is an example of a “podcast” format where the vendor poses the questions and the Quail
representative provides the answers. This format, rather than a Quail PowerPoint presentation, provided more
engagement from the audience.